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PhilS4 Webinar | YouTube and Philippine Politics
In the analysis of social media's role in politics, YouTube has been overshadowed by the likes of Facebook or Twitter, perhaps due to the social imaginary of the platform as a space for broadcasting lifestyles and 'how to' videos. Yet, YouTube is increasingly a site for politics, and political actors are exploring ways to embed political messages into the platform's social and entertainment culture. Reported as the most used social network in a nation that has also consistently topped social media use globally, YouTube's role in shaping the Filipino publics' political consciousness necessitates a critical examination especially amid expansive digitalization, divisive politics, and a looming national election.

This talk will examine YouTube as a socio-technical broker giving rise to new forms of political intermediation, curating political engagement and reformulating the political in this contemporary scene. Situating YouTube in 'hybrid media systems', Professor Cheryll Soriano will characterize the mutually affirming relationship of platform mechanisms and locally-rooted cultures of use that drive alternative political influence networks capable of building and magnifying political narratives and agendas.

About the PhilS4 Series:
Sponsored by the Sydney Southeast Asia Centre (SSEAC), the University of the Philippines (UP), Diliman, Humboldt University of Berlin, and SOAS University of London, this virtual seminar series brings together social science experts from across the globe to discuss pressing issues facing the Philippines. In addition to providing in-depth scholarly analysis of social issues in the Philippines, this series will foster new opportunities for networking between those working in the Philippines and around the world.

Please note that by registering for this event, you will automatically be subscribed to the SSEAC mailing list.

10:00 CET/ 17:00 PHT / 20:00 AET

Nov 18, 2021 08:00 PM in Canberra, Melbourne, Sydney

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